{"id":13420,"date":"2020-07-31T16:55:00","date_gmt":"2020-07-31T06:55:00","guid":{"rendered":"http:\/\/mag.atomicmusic.space\/?p=13420"},"modified":"2020-07-31T16:55:00","modified_gmt":"2020-07-31T06:55:00","slug":"why-atomic-is-the-best-music-brand-for-independent-regional-australian-artists","status":"publish","type":"post","link":"https:\/\/radio.atomicmusic.space\/index.php\/2020\/07\/31\/why-atomic-is-the-best-music-brand-for-independent-regional-australian-artists\/","title":{"rendered":"WHY ATOMIC IS THE BEST MUSIC BRAND FOR INDEPENDENT REGIONAL AUSTRALIAN ARTISTS"},"content":{"rendered":"\n
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The wall of Radium certified artists at Atomic HQ Albury\/Wodonga.<\/figcaption><\/figure>\n\n\n\n

Atomic has established a fierce reputation for\nbeing unapologetically pro-Australian independent artists, through honest\njournalism and by paying unrelenting attention to detail on news and new\nreleases. Over the past 12 months, the regional music magazine furthered its\nability to meet artist\u2019s needs by transitioning into a one-stop online music\nplatform and digital publisher. Now the company is doubling down by opening up\nits first creative visual\/media studio\u2019s in the hub of the regional Australian music\nindustry, Albury Wodonga.<\/strong><\/p>\n\n\n\n

In June\n2019 a decision was made, unbeknownst to the musicians and fans it would\nultimately affect. The trademarks and mastheads of regional music publishing\nfirm \u2018Atomic Albury\u2019, were transferred to the Ice Entertainment private media\ngroup. The focus of the acquisition was to transform that which was a local passion\nproject with substantial value to its music community, into a service that would\nbe transplantable into the heart of every Australian music community from Broome\nto Warnnambool.<\/p>\n\n\n\n

Today the\nAtomic name serves almost a dozen music communities, distributing music, collecting\nroyalties, conducting promotion and reporting on almost two hundred,\nindependent Australian artists, with plenty more room for growth. The key\nstrategy of the product relies on the capacity for replication. Firstly, the Atomic\ntop-twenty music charts are produced every week. The charts are broadcast on FM\nstations in Albury\/Wodonga, Bacchus Marsh, Barnawartha, Chiltern, Colac,\nCoonamble, Holbrook, Seymour, Tangambalanga and Yackandandah. Combined, the\nservice reaches a listener base of well over 500,000 audience members of the\nregional community radio network across rural Australia. It is a sizeable\nmarket for any upcoming or established regional artists, but the real arsenal\nunder the belt of Ice Entertainment is the companies growing capabilities in\ntheir technology division.<\/p>\n\n\n\n

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The studio will cater for both audio\/visual as well as photographic production.<\/figcaption><\/figure>\n\n\n\n

In November\n2019 the newly rebranded \u2018Atomic Media\u2019 unveiled a timely expansion into the\nmusic streaming market. The Atomic \u2018Stream Space\u2019 (http:\/\/stream.atomicmusic.space<\/a>)\nfeatures a growing online library of independent Australian music from rural\nand regional artists. Furthermore, listening preferences on the online\nstreaming service are crunched by big data analysis to assemble the rankings on\nthe weekly music charts, as well as prioritizing track rotation on the 24\/7\ndigital radio station, simply called \u2018Atomic\u2019, which was launched in January of\n2020. It is this digital meritocracy of music that makes the charts and radio\nstation truly attuned to the listening preferences of Atomic listeners and\nfans.<\/p>\n\n\n\n

In July\n2020, after a stellar uptake in the streaming service and a solid expansion of\nFM audiences, the Ice Entertainment\u2019s executive management made the decision to\nstep away from the traditional publisher model they had inherited and slashed\nthe distribution commission from Atomics online streaming platform. This move\nelevated the attractiveness of the online platform to a status equivalent to\nother large distribution services such as Bandcamp and Soundcloud. In fact, after\npermanently reducing commissions, the Atomics Stream.Space service is now more\naffordable for musicians than its competitor Bandcamp.<\/p>\n\n\n\n

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Photo studio<\/figcaption><\/figure>\n\n\n\n

Like other\ntechnology businesses, the Covid-19 lockdowns have netted a good result for\nAtomic Media, its online entertainment avenues have all seen a markedly uptick\nin usage. The management are now pre-empting the post-pandemic business\nenvironment and have placed a significant investment into new multi-media studios.\nLocated in the Albury\/Wodonga business district, the new facilities boast a\ndigital broadcast station \/ video set, equipped with caller talkback and\ndirect-to-digital streaming capabilities; a suite of new programs have been\ndeveloped to meet the demand for the station which will also be produced\non-site at the multimedia studios. The onsite location also features a video\nand photoshoot facility with green screen capabilities as well as housing the Atomic\nregional office HQ.<\/p>\n\n\n\n

In the space of just 8 months and 4 short months of lock down, the acquisition of Atomic music by Ice Entertainment has seen sweeping changes to a magazines business model. These have positioned the company to compete with established online music streaming services, as well as megalithic Australian radio establishments. The product offering to artists however is solid, rivalling the best and the social benefit for regional Australian communities is also evident. Time will be the judge of how the Atomic offering stands up to a number of entrenched industries and institutions.<\/p>\n\n\n\n

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Atomic has established a fierce reputation for being unapologetically pro-Australian independent artists, through honest journalism and by paying unrelenting attention to detail on news and new releases. Over the past 12 months, the regional music magazine furthered its ability to meet artist\u2019s needs by transitioning into a one-stop online music platform and digital publisher. Now […]<\/p>\n","protected":false},"author":3,"featured_media":13699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[294,291],"tags":[],"yoast_head":"\nWHY ATOMIC IS THE BEST MUSIC BRAND FOR INDEPENDENT REGIONAL AUSTRALIAN ARTISTS - Local Music Loud<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radio.atomicmusic.space\/index.php\/2020\/07\/31\/why-atomic-is-the-best-music-brand-for-independent-regional-australian-artists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHY ATOMIC IS THE BEST MUSIC BRAND FOR INDEPENDENT REGIONAL AUSTRALIAN ARTISTS - Local Music Loud\" \/>\n<meta property=\"og:description\" content=\"Atomic has established a fierce reputation for being unapologetically pro-Australian independent artists, through honest journalism and by paying unrelenting attention to detail on news and new releases. 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