With no surprise\u2026 A large majority of the music industry (mostly people that are not successful in their craft) have lost their sh#t on social media about it but what I don\u2019t understand\u2026 Is why?<\/p>\n\n\n\n
Artists around the world are claiming he has no business giving advice to musicians and artists as he hasn\u2019t ever released any of his own music on the platform OR that he isn\u2019t currently an active artist in the industry OR that his statement is only to drive more music to his platform because it will help the company grow further and benefit financially\u2026<\/p>\n\n\n\n
All of the above is true\u2026 Daniel Ek is a businessman and a very good one at that. He HAS build arguably the biggest streaming service in the world and has developed such a thing by knowing what is going on in the music industry and focused on promoting everyone else\u2019s music for a living\u2026<\/p>\n\n\n\n
That\u2019s just it though\u2026 EVERYONE ELSE\u2019S MUSIC<\/strong>\u2026<\/p>\n\n\n\nHis focus is on YOU SUCCEEDING<\/strong> because if you don\u2019t\u2026 He doesn\u2019t\u2026<\/p>\n\n\n\nThis is the problem with the industry at the moment\u2026 Artists are so stuck in the \u201cgood ole\u2019 days\u201d and don\u2019t realise a golden goose when you see it. Then take to public mediums and scream bullshit because it is the social norm these days\u2026<\/p>\n\n\n\n
I mean I understand the payment per stream is low but that isn\u2019t the thing I am talking about here\u2026 Spotify is a promotional tool, not a be-all-end-all for the monetisation plan of your art! If you want to make more money per purchase, maybe you should consider another service? Like Atomic? \ud83d\ude09<\/p>\n\n\n\nPersonally\u2026 If the CEO of a business who\u2019s whole plan for survival is built on tracking the trends and process of artists on a worldwide scale (and also happens to be a stupidly successful multi-millionaire) is giving me advice on how to benefit better financially\u2026 Im going to listen\u2026<\/p>\n\n\n\n
I\u2019m probably going to NOT sook on social media and do my research with this golden nugget of information\u2026<\/p>\n\n\n\n
Then I\u2019m probably going to jump online and check out the masses of many other popular artists and corporations saying the EXACT SAME THING<\/strong>!<\/p>\n\n\n\nBut that is just it… Music ISN\u2019T like it used to be\u2026 <\/p>\n\n\n\nYou can\u2019t release one great song and have it take your career on a horse back ride through scrooges magical vault (Daryl\u2026..)\u2026 Back in the \u201cGood ole\u2019 days\u201d, you could release a song and see it sit in the charts and on radio rotation regularly and people would listen, appreciate and purchase it\u2026 TV would pick it up and people would purchase it more because they were the major platforms and ultimately the only platforms you could share on.<\/p>\n\n\n\n
These days, there is 100 times more music coming out and on so many platforms, no-one can keep up. The long and short of it, you seem to need to have your works heard 7 or more times to take it from \u201cthat\u2019s nice\u201d to \u201cshut the f&ck up and take my hard earned money\u201d.<\/p>\n\n\n\nThe music industry is MUCH more competitive these days. You can\u2019t just do what you saw in some movie and write \u201cone great song\u201d\u2026 Release product, get return. If you can\u2019t keep up with the market, you won\u2019t make money and you WILL ultimately fail in your attempt to monetize your music.<\/p>\n\n\n\n
This is what Daniel Ek is telling you and it is F&%king good advice! Why the hell would you lynch the person helping you out here?<\/p>\n\n\n\nMake more product, get it out, promote on all platforms and in unique ways and watch your career grow AND last\u2026 You can\u2019t make music your life if you can\u2019t make bank from it\u2026 Once you see some success, then you can release that crafty album you spent 20 years writing and refining with your best friend that you are secretly in love with and sing about cryptically\u2026 Until then\u2026 Get writing, get releasing, flood the market with your awesome art.<\/p>\n\n\n\n
Adapt or Die\u2026 It just doesn\u2019t work like the old days anymore peeps\u2026 Get your head out of the script and create your own!<\/p>\n\n\n\n
Shade out\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
Daniel Ek is the music industry’s most hated man at the moment… I think he is a visionary… Here is why…<\/p>\n","protected":false},"author":2,"featured_media":13919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[302,293,291],"tags":[],"yoast_head":"\n
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