Step 4. Aim, Load, FIRE!

Once Mariah was happy with the publishing materials, the campaign kicked off!

We sent Mariah regular links to audio placements, radio airchecks and blogs, and @tagged her social media accounts in posts as the campaign progressed.

Radio Interview posted to Facebook

We also sent screenshots of the performance of videos, posts and various other statistics we are able to track on our website.

As a result of the campaign, Mariah K achieved the highest award possible, for number of streams on the Atomic streaming platform.

Mariah K’s single also became the highest scoring song on the platform in 2022, taking out the top place on the annual Atomic 100 charts 2022.

Within 8 months, Mariah had placed a position on the national TV program Australian Idol.

Check out her audition below!

Kyle just forgot to mention that Mariah’s promotions included an Atomic Music Publishing campaign! ;))

What to Expect:

• We’ll periodically convey updates on how your publishing is tracking.

• Statistics such as impressions, engagements and clicks.

• Notifications when radio segments go to broadcast.

• A summary report at the conclusion of the campaign.