We got beef…

To all of our supporters that have supported us month to month… Move along, nothing to see here. This beef is not with you <3 For the rest… Read on…

This month (and all previous months really), we have had a lot of shade thrown on the work that team Atomic does. Either a photo isn’t good enough, the words written don’t reflect exactly what someone imagined they would look like, the artists chosen by our team to be in the magazine don’t suit the taste of individual readers or people just plain not liking what Atomic is and stands for…

Now something funny happens when shade is thrown towards someone (or something)…

Majority of the time, it spurs a bout of anger that causes an on-the-spot physical outburst. Generally, a fist clench, a flurry of murderess thoughts and a few swear words… Facebook rants are always a common one and sometimes, it’s even enough to cause a violent response towards the offending party… Try to avoid that last one :S

Whatever it is, these physical reactions generally fade quickly but it’s the mind that is permanently scarred from the anger triggering words that cycle through the mind reminding you of the insecurity you have with us that you felt so strongly NOT to come to us about and shade us in public… What do we do with them? They get filed in a very special round container stored in the corner of the room and emptied only when the wife reminds me enough times to do it or the smell from old lunches starts to make the house unbearable…

But truly, we care…

We care enough to spend the entirety of our free time outside our day jobs to research, investigate, study, listen, learn and write about YOUR music helping YOUR music career grow so YOU can go forth and show off your craft to the amazing music scene this country has to offer. We don’t charge you, we don’t ask for anything other than info about you to print and most of all, we do it because we actually give a shit about the growth of the music industry as a whole.

So… Next time you feel entitled enough to think shitting on our hard work because you are too insecure to realise what we print is what YOU give us or if we accidently forgot to put a small bit of information identifying you better OR because you don’t like an artist we wrote about who is most likely 10 times a better person than you… Maybe stop, take a step back and realise… You are the problem everyone complains about in this industry…

Support one another, support the people that work tirelessly (FOR FREE) to support your craft and shut the F&%$ up. We got you J

***Shade Out!