As music lovers, we all know the importance of supporting new artists. But in today’s commercial media landscape, it can be harder than ever to discover independent talent. That’s where community radio broadcasters really shine.
We believe that community radio stations play a vital role in discovering and nurturing new Australian talent. Not only do they give emerging artists a platform to be heard, but they also develop ongoing and personal relationships with these artists, helping to shape their careers.
But community broadcasters don’t just play a role in breaking new artists; they also act as a funnel for national broadcasters to find new music, artists, and even on-air talent. Unfortunately, the vast majority of Australian radio is the last to move and would usually rather opt for playing global megastars to conform with their corporate financial model. That’s why it’s more important than ever for music lovers to support community broadcasters and the Australian artists they champion.
Atomic is committed to supporting Australian music and the community broadcasters who play such a vital role in discovering and promoting it. We know that it’s not always easy to access new music, and that’s why we’re working with our partner network of community broadcasters to bring you the latest and greatest in Australian music.
We are also providing a platform to emerging artists to showcase their talents to the broader community. Our online digital platform is a perfect place to discover new and fresh music, and we are proud of the role we play in the music community.
But supporting Australian music isn’t just about listening to it on the radio, it’s also about supporting the artists and the culture they come from. That’s why we’re encouraging more artists to come to the table and discuss how we can all support culture and make the music scene easier to access.
So, whether you’re tuning in to Atomic or supporting your local community broadcaster, remember that your support is vital to the continued success of Australian music. Together, we can help discover and nurture the next big thing in Australian music.
James Hollands On 18 January 2023 at 1:40 AM
Great read. Tgis is what it takes to start a movement. A few brave grassroots souls.
You deserve as much support as you can get.
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